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Google Reviews Can Make or Break Your Business

Yes, Google reviews can make or break your business. If you want to know the importance of Google reviews, go and ask the business owners who have lost because of Google reviews.

There is a very positive side to google reviews which will be seen in detail in this article

As businesses around the world experience bad experiences as a result of the pandemic, the digital world is growing exponentially. Nearly 20 years of expected growth in the digital world have occurred because of the pandemic.

Businesses are finding ways to capitalize on this phenomenon. Google Reviews is one of them.

According to research, customers' buying preferences change after reading reviews.

Customer Behavior

Forums for feedback: Both satisfied customers and disgruntled customers want to make a mark by sharing their reviews on private or public forums. They feel complete by doing it. Google takes advantage of this customer mindset.

In reality, not all customers share positive experiences, while the dissatisfied find a way to initiate their feedback. Unfortunately there is clearly a disproportionate phenomenon going on here. So, when you scan, you can find a lot of bad words in reviews because of this phenomenon.

3 Elements of Review Management

* Increase reviews from satisfied customers

* Prevent negative reviews

* Manage negative review

Increase Satisfied Customer Reviews

Satisfied customers tend to forget their experience from time to time. So, it is advisable to get their review as soon as they buy your product or service.

There are several ways to do this

  • You can directly share google review link with your customers pelanggan
  • You can place QR code scanners in various places in your place and encourage them to scan and review your business.
  • Run regular SMS blasts to your subscribers equipped with review links

Prevent Negative Reviews

Wake up when you start receiving negative reviews. Don't wait until they tarnish your brand. Take the necessary action and fix it immediately. Share corrective actions in review replies. This not only increases the brand value but also builds trust among users, They tend to believe that the same action will also be taken in the future.

So, setting up the screening process at an early stage will create dire results in the long run.

Managing Negative Reviews

We need to accept the fact that customers leave bad reviews only when they are dissatisfied. Each customer has some threshold level. it is unique to different individuals. Some may complain about silly things, others do so only if their threshold level is violated.

When we reply to a negative review, we need to remember that we are replying in a public forum. Anything that goes wrong here will affect your brand in a much bigger way than you might expect. So, good enough to show our patience here.

7 steps on how to respond to negative Google reviews

Don't panic and reply immediately: Understand, you can wait before posting a reply. You should not complicate matters with your own answers.

Bad review analysis: Analyze bad reviews by understanding them step by step. What do customers really want, is there a problem with your product or service, or is there a problem with the customer themselves? This gives a clear picture of what you need to do next

Brainstorm: If you have a marketing or resolution lead, brainstorm with them to gather ideas for solutions. Sometimes, people come out with creative ideas that can turn bad reviews into positive ones. So, push all the silly ideas. Don't judge in the first place.

Expert opinion: Contact your mentors, social media, and others from your industry to gather opinions and how they handle the criticism.

Try to reach the customer offline: If possible, reach the customer offline and provide a solution to the problem and confirm to him that this will not happen again.

Accept if you're on the wrong side: Accepting solves problems 95% of the time. So if you find there is a problem with your service or product. Don't think too much. Start accepting it and give it a resolution. if you can return the money. More or less, it won't bore a hole in your pocket, but you can earn the trust of other customers, which you can take advantage of later.

Ask for positive reviews: Nothing motivates your customers like winning back lost customers. So, ask the same customer to write about a given positive resolution.

If you want to prevent yourself from bad reviews, spammers, you can try products like podium, review booster (free trial), and review boost. All of them will provide a lot of value.

So, very true, Google reviews can definitely make or break your business. This is another free tool provided by google to help in your business journey. Take advantage of it to elevate your business to the next level.

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